How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? ( approx. 400 words)
My brief is to produce a music video to a rock song for a 16-25 year old middle market audience wanting to be entertained. I will target my product towards a female audience and intend the audience feel a connection and empathy through direct mode of address with the artist. My music video will have an upbeat disco element in performance and a toxic relationship . I will use costume such as a leather jacket and eye makeup to make my artist (Heidi) seem like a rock performer and include a band. The intention is to promote Heidi as a skilled performer and show the story of a toxic relationship. My video will follow the stereotype of women as victims in a toxic relationship and being vulnerable and hurt, while representing the man being the cheater. However instead of depicting Heidi as a passive participant in the toxic relationship, she will be shown reacting with anger to her boyfriends cheating. This challenges the stereotype that women simply accept being mistreated without expressing their emotions or confronting the issue. I will also use a range of moving camera shots making the video appear more upbeat and dynamic matching the song ' Heart of Glass' by Blondie. I will be taking inspiration from Cher and Blondie for lighting, the Vamps for shots of the band and 'Blank Space' for the artists dramatic response. The target age range is particularly media savvy, so I will be appealing to the postmodern urge to create ironic content by juxtaposing the content of the song. The lyrics, which reflect disillusionment, emotional fragility, and betrayal, will contrast with the disco performance, creating a tension between the external face of joy and the internal emotional pain the artist feels.
My homepage will contain a trailer like video encouraging viewers to listen to the single. It will also promote my artists album, an upcoming tour and merchandise. It will contain a small biography of Heidi (about me) and the band Static gold, there's an albums track list and its reviews. There's also a latest news section for exclusive updates allowing the audience to build up a connection and gallery. My audio visual element includes the small trailer of the clip playing of on the home page, bloopers and interview with the director, and other singles with interviews and bloopers. My hyperlinked page includes bloopers, interviews and music videos of the video and other singles, there's also a mobile version of the video. I will use a dark colour scheme with a bright accent and my website will be easy to navigate with buttons at the homepage, there is an interactive element where fans can reply on Instagram and X to a competition and sign up to receive exclusive updates.
How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)
The music video will have a link of the website at the end card, it will also have an easter egg of the boyfriend looking at Heidi's website. The homepage will have the music video playing in a trailer like way encouraging people to watch it on the hyperlinked page. The 'new album out now' section encourages people to buy the merch. The latest news section has an online competition and the message of the latest music video . There is also a mobile version of the song for phone users accessing the website. There are also social media bars of the artist continually across the website. There are also social media links on the homepage leading to Heidi's social media sites as well as the bands, the Spotify track-list also encourages users to listen to listen.
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