1) Coursework brief

Brief 4: Music Video and online

Requirements of the brief 

You work for an independent media production company. You have been given the task of producing a three-minute music video for a rock song* by a fictional band/artist signed to Universal and two pages for the working website for the band/artist. 

You may use an existing song for your music video (this does not need to be copyright free). 

The web pages must promote the band/artist to its target audience and enable fans to interact with them. 

Summary of brief requirements: 

• Statement of Intent (approx. 500 words).1 

• Music Video: One, three-minute music video. 

• Distribution channel: Content must be age appropriate for young adults from the age of 16. 

• Number of web pages: One homepage and one linked page. 

• Cross-media production target audience: A primarily 16–25 year old middle market audience that likes to be entertained. 

There must be a clear sense of branding across the two elements of the cross-media production. 

Production detail that must be included 

The production of the music video must include (as a minimum): 

• Range of camera shots, including shot distances, angles and movement as appropriate to a music video. 

• Editing of footage appropriate to a music video. 

• At least two different uses of mise-en-scène. 

• At least two characters representing at least two different social groups (e.g. as defined by age, gender, race and ethnicity, sexuality). 

• Graphics/titles to include the name of the track and the name of the band/artist. 

The production of the web pages must include (as a minimum): 

• Original audio or audio-visual content which may include material from the music video but must include at least one element produced specifically for the website. 

• Use of original images. Each webpage must include at least one image that is different to those used on the other webpage and those produced for the music video. 

• Appropriate conventions of website design, including an original title and logo for the band/artist’s webpage and a menu bar. 

• Text introducing the band/artist. 

• Working links from the home page to the other page. 

• A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos, etc.) as appropriate to the purpose of the website. 

* Allow any track that may reasonably be considered to be from the rock genre (including sub-genres of rock).